Author: Dmitry Gureev

Marketo Lead Lifecycle is a fascinating concept that revolves around the journey of a lead, from the point of first contact until they become a customer. This interactive model is…

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Marketo tracking is a powerful tool that is used to monitor and analyze how users interact with digital content. This tool, which is part of the Marketo Engage platform, provides…

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In the world of digital marketing, understanding your audience's level of engagement with your brand is crucial. It's not just about reaching a large audience, but engaging them in a…

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Understanding Email Deliverability At its core, email deliverability is the ability of an email to successfully reach an intended recipient's inbox. It's not just about sending emails, but making sure…

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Marketo, an intuitive marketing automation platform, helps organizations streamline, automate, and measure their marketing tasks and workflows. The successful implementation of Marketo can significantly enhance the efficiency of marketing campaigns…

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Marketo, a leading provider of marketing automation software, offers an influential tool known as multi-touch attribution. This tool is crucial for marketers seeking a comprehensive understanding of the customer journey.…

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In today's fast-paced digital world, businesses are in a constant race to provide superior customer experiences. One such tool that has revolutionized the way businesses interact with their customers is…

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Webhooks, a term that may sound somewhat technical, can be best understood as the digital equivalent of a real-life courier service. In the world of computer software, webhooks are a…

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Marketo LaunchPoint is not just a marketing tool, but a complete ecosystem that offers businesses an array of applications, solutions, and integrations to supercharge their marketing efforts. Let's delve into…

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